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	<title>Stock Blog Hub &#187; Starbucks Corp.</title>
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		<title>(RL) Polo Ralph Lauren Corporation Launches Custom Shirts</title>
		<link>http://www.stockbloghub.com/2009/09/10/rl-polo-ralph-lauren-corporation-launches-custom-shirts/14848</link>
		<comments>http://www.stockbloghub.com/2009/09/10/rl-polo-ralph-lauren-corporation-launches-custom-shirts/14848#comments</comments>
		<pubDate>Thu, 10 Sep 2009 21:09:15 +0000</pubDate>
		<dc:creator>vitalstocks</dc:creator>
				<category><![CDATA[Consumer Goods]]></category>
		<category><![CDATA[Textile - Apparel Clothing]]></category>
		<category><![CDATA[AAPL]]></category>
		<category><![CDATA[Apple Inc.]]></category>
		<category><![CDATA[DELL]]></category>
		<category><![CDATA[Dell Inc.]]></category>
		<category><![CDATA[Polo Ralph Lauren Corp.]]></category>
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		<category><![CDATA[SBUX]]></category>
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		<description><![CDATA[Polo Ralph Lauren Corp. (RL) has recently launched an Apple, Inc. (AAPL) iPhone application that allows users to customize the Rugby brand of shirts. The move is an extension of the so-called &#8220;merchantainment&#8221; program of the company that blends its merchandising efforts with entertainment. Polo Ralph introduced the Rugby brand in 2004 to primarily target young adults. The new application enables iPhone and iPod touch device users to personalize the Rugby line of shirts including varsity sweaters, rugby shirts, polo shirts and hooded sweatshirts. Customers can now add patches that feature numbers and letters on their shirts, and upload their photos with chosen hairstyles, skin tones and backgrounds. The strategic move is aimed at utilizing popular networking sites to augment sales and establish direct communication with end users. Similar moves ]]></description>
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		<title>($YHOO) Understanding Earnings Surprises: Yahoo! doubled up on analysts’ estimates</title>
		<link>http://www.stockbloghub.com/2009/07/27/yhoo-understanding-earnings-surprises-what-to-look-for-their-meaning-for-investors/11344</link>
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		<pubDate>Mon, 27 Jul 2009 17:24:19 +0000</pubDate>
		<dc:creator>InvestmentU</dc:creator>
				<category><![CDATA[Internet Information Providers]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[DAL]]></category>
		<category><![CDATA[Delta Air Lines Inc.]]></category>
		<category><![CDATA[SBUX]]></category>
		<category><![CDATA[Starbucks Corp.]]></category>
		<category><![CDATA[Yahoo! Inc.]]></category>
		<category><![CDATA[YHOO]]></category>

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		<description><![CDATA[by Marc Lichtenfeld, Advisory Panelist There have been many earnings announcements lately that have surprised investors and analysts. And this has resulted in some significant gains in stock prices. But don’t take these quarterly results at face value. Earnings and guidance are very conservative this year, so it shouldn’t come as a shock when a company beats its projections. Just because a company like Caterpillar crushes its estimates, it doesn’t mean the business is humming along. It just means they beat the estimate. That said, at a time like this, it’s important to figure out why the earnings come in better than expected. Were sales higher than forecasted? Did margins improve? Was it due to a lower tax rate? Lower general and administrative costs (layoffs)? There are a number of ]]></description>
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		<title>($SBUX) Starbucks Climbing Back</title>
		<link>http://www.stockbloghub.com/2009/07/22/sbux-starbucks-climbing-back/11075</link>
		<comments>http://www.stockbloghub.com/2009/07/22/sbux-starbucks-climbing-back/11075#comments</comments>
		<pubDate>Wed, 22 Jul 2009 21:14:41 +0000</pubDate>
		<dc:creator>InvestmentU</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[Specialty Eateries]]></category>
		<category><![CDATA[SBUX]]></category>
		<category><![CDATA[Starbucks Corp.]]></category>

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		<description><![CDATA[by The Investment U Research Team In a rare bit of truly positive earnings, Starbucks (Nasdaq: SBUX) announced that it earned $151 million in the third quarter compared to a loss of $6.7 million last year. This news sent the shares up over 10%. Even as overall sales were down, Starbucks’ focus on efficiency and cost savings at ever level has helped the bottom line – combined with store closings of almost 700 locations. These changes, combined with others, have started trickling down into its results. Starbucks has been aggressively looking to change its image on a couple fronts. Starbucks gave away free pastries earlier this week, and is looking at natural products as well. It’s also been looking to its stronghold Seattle market to test new store concepts that ]]></description>
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