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	<title>Stock Blog Hub &#187; Rentrak Corp.</title>
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		<title>(QCOM) Viewership Rating for Mobile TV</title>
		<link>http://www.stockbloghub.com/2009/08/24/qcom-viewership-rating-for-mobile-tv/13174</link>
		<comments>http://www.stockbloghub.com/2009/08/24/qcom-viewership-rating-for-mobile-tv/13174#comments</comments>
		<pubDate>Mon, 24 Aug 2009 21:35:35 +0000</pubDate>
		<dc:creator>vitalstocks</dc:creator>
				<category><![CDATA[Communication Equipment]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[AT&T Inc.]]></category>
		<category><![CDATA[QCOM]]></category>
		<category><![CDATA[Qualcomm Incorporated]]></category>
		<category><![CDATA[RENT]]></category>
		<category><![CDATA[Rentrak Corp.]]></category>
		<category><![CDATA[T]]></category>
		<category><![CDATA[Verizon Communications Inc.]]></category>
		<category><![CDATA[VZ]]></category>

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		<description><![CDATA[FLO TV Inc., a wholly owned subsidiary of Qualcomm Inc. (QCOM), together with its partner Rentrak Corp. (RENT) recently decided to launch the industry’s first comprehensive audience measurement and reporting system. This innovative technique will provide details of advertising sales on FLO TV and an in-depth study of its viewership pattern. Rentrak is a multi-screen media measurement and research company. Qualcomm continues to lead mobile video market with the deployment of MediaFLO networks (that offers FLO TV services). In June, the mobile TV industry received a boost when the US government decided to switch to digital TV from analog transmission. The immediate beneficiary of this was Qualcomm’s FLO TV network, which has already spent $500 million to buy spectrum that has been released. The company will now have the opportunity ]]></description>
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