(MCD) McDonald’s Corporation – Bear of the Day

McDonald’s Corp. (MCD) enjoyed increased global same-store sales and moderate growth prospects with its exposure to faster-growing international markets, a strong balance sheet and consistent earnings. However, its lower-than-expected earnings and revenue in the second quarter came as a shock.

The macroeconomic headwinds, especially in Europe, decelerating growth in Asia and higher commodity and labor costs globally will likely impede sales and margin expansion of McDonald’s going forward. Moreover, intense competition and increased selling, general and administrative expenses, rising tax rates as well as the expected currency headwinds for 2012 add woe to the worry.

Hence, in the face of underwhelming earnings report and decelerating same-store sales momentum, we downgrade the stock from Neutral to Underperform recommendation. Our six-month target price of $81.00 equates to 14.9x our earnings estimate for fiscal 2012.

Zacks Investment Research

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