(CRM) Salesforce.com Offers New Applications

Enterprise cloud-solutions vendor Salesforce.com Inc. (CRM) announced the worldwide release of two new products in its annual customer event, Cloudforce. The two cloud-based products were Salesforce Rypple, a human resources management (HRM) solution, and Salesforce Site.com, which is a content management solution.

The Salesforce Rypple solution represents Salesforce’s first step into the HRM space. The cloud company inherited the HRM capabilities through the acquisition of human resource software company Rypple, which specializes in performance management and goal-setting, in December 2011.

Rypple’s cloud-based platform provides performance feedback to employees and helps management in evaluating employee performance. The platform also facilitates recruitment, management and employee empowerment in the social world.

Now, with the new product featuring Rypple’s platform, firms will be able to improve the performance of their managers and employees by boosting team performance and appreciation.

Salesforce’s Site.com is based on the Force.com platform and targets professionals who are engaged in the task of developing and publishing Web pages and landing pages specifically for marketing campaigns. The marketing professionals would feel free to use this platform without any help from IT professionals.

Rypple will be available at $5 per user per month and Site.com for $1500 per website per developer.

The need for interaction between different groups in the enterprise segment (managers, employees, customers, suppliers and so on) is leading to tremendous demand for “social” tools for enterprises. Demand is being further spurred by the mobile revolution that is taking over both customers and employees. The two new solutions, Salesforce Rypple and Salesforce Site.com are tools that facilitating this process of communication and interaction.

We are encouraged by Salesforce’s growth prospects in the cloud. But continuous R&D investments, cost increases and stiff competition from Google Inc. (GOOG) and Microsoft Corp. (MSFT) are concerns. Tech giants Dell Inc. (DELL) and Hewlett-Packard Co. (HPQ) are also venturing into the cloud space, which could further increase competition, going forward.

Currently, Salesforce.com has a Zacks #5 Rank, implying a short-term Strong Sell rating.
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