(SBUX) Starbucks Gets Application on iPhone

Starbucks Corporation (SBUX), the coffee maker has become more interesting for its customers on introducing sophisticated and time-effective technology. It added another application to its portfolio namely Starbucks for iPhone.

The application introduces its popular Starbucks Card eGift feature on a mobile device for the first time and also combines the features of its two popular applications– My Starbucks and Starbucks Card Mobile, offered on iPhone and iPodtouch respectively,.

The coffee lovers can now send Starbucks gift cards via mobile device, using either phone or Face book contacts.

Starbucks Card eGift allows customers to treat friends and family to their favorite Starbucks beverage, food or merchandise by sending a gift straight from their Apple devices. Starbucks Card eGifts can be customized with a personal message, for any amount ranging from $5.00$100.00.

To date, the Starbucks Card eGift feature was only available through the company’s official website, Starbucks.com. Such a combined streamlined application has been added to the mobile phones on popular demand.

Most importantly, the application also saves customers time by providing them with an alternative to standing in queue for paying bills. They can now reload their Starbucks cards, as well as access food and beverage nutrition information and many of the other options previously found in My Starbucks and Starbucks Card Mobile.

The Starbucks for iPhone allows users to find nearby Starbucks stores with the store locator feature. It also allows consumers to build a virtual beverage of their choice using ‘Drink Builder’ facility.. Moreover, the application also helps job seekers to hunt for suitable jobs.

The retail giant has already offered such facilities to Android users last month. Starbucks has been working to upgrade its 1,000 Safeway stores nationwide so that it can support mobile payment. However, patrons already pay online using such applications at 6,800 standalone U.S. Starbucks locations and over 1,000 Starbucks cafes inside the Target stores.

Starbucks holds a Zacks #3 Rank, translating into a short-term Hold rating.

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