(OMC) Omnicom Group Expands into Greater China

Omnicom Group Inc.(OMC) has formed a new business unit, named Omnicom Greater China, which focuses on enhancing the Chinese as well as multinational client base, thereby maximizing the group’s global marketing and brand-building opportunities. The executive headquarters for the newly formed business unit will be in Beijing. The new unit will be led by Serge Dumont, the Vice Chairman of Omnicom Group

OMC’s business has grown dramatically in Greater China in the recent years; especially in the sectors of major marketing and communications disciplines through its holding companies in China. These holding companies also operate in the sectors like advertising, media buying and planning, public relations, customer relationship management, field marketing, and other specialty communications. Presently, the group operates more than 40 agencies in 30 locations, covering 130 cities in Greater China  This dedicated business unit is intended to support Omnicom’s continued expansion across Mainland China, Hong Kong, Macau and Taiwan

Omnicom’s regionally managed agency brands in Greater China, have over time, delivered transparent and consistent brand messaging service to its clients, through customized collaboration. Such collaboration mechanism has always differentiated OMC from its peers such as The Interpublic Group of Companies Inc. (IPG), Publicis Groupe SA. (PUBGY.PK) and WPP (WPPGY) based on the group’s commitment to talent, education and digital competitiveness. The group expects to further enhance such competitive advantage across its new unit in Greater China, focusing on the digital acquisition and training in order to keep up with the technological changes.

Omnicom is one of the largest advertising, marketing and corporate communications companies in the world extending customized mix of traditional media advertising; customer relationship management (CRM), public relations (PR), and specialty communications services in all the major markets across the globe. Omnicom Group continues to acquire complementary companies and integrate across emerging regions focusing on long-term profitability.

Our Neutral recommendation is supported by a Zacks #3 Rank, which translates into a short-term Hold rating.

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