($AMZN) Amazon.com – Bull of the Day
Amazon.com (AMZN) is one of the largest online retailers in the world. The company reported very strong fourth quarter numbers, beating the Zacks Consensus Estimate.
Forward guidance for the first quarter was also very strong. The high growth profile of the core business, international success and steady margins help Amazon generate solid cash flows. Additionally, the company has a very strong balance sheet.
Although competition in online retail is heating up, which has the potential to pressure prices and weaken margins, we think the company has the market position and financial muscle to outgrow others in the space. Consequently, we are reiterating our Outperform rating on AMZN shares.
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