Broadcom Corporation (BRCM) recently launched the highly integrated digital terrestrial converter box system-on-a-chip (SoC) solution designed for Japan’s upcoming transition to digital TV broadcast transmission.

This integrated chip solution features an ISDB-T tuner and is expected to address Japan’s analog broadcast shut-off program along with meeting the requirements of ISDB-T digital programming on a worldwide basis through cost effective and low power chip solutions. The Japanese government plans to convert 50 million households to ISDB-T and targets July 24, 2011 for complete digital conversion of all homes in Japan.

Earlier, Broadcom announced that the Ford Motor Company (F) is using its Bluetooth and Wi-Fi combination chip solution to provide wireless connectivity in some of Ford’s new vehicles. These new systems (based on the Microsoft Embedded Auto software platform) enable cellular handsets, portable media players and other devices to connect directly to the car’s entertainment system and facilitate hands-free operation.

The company also launched its next generation digital terminal adapter (DTA) cable set-top box (STB) system-on-a-chip solution last week. Last month, Broadcom raised its guidance for the fourth quarter of fiscal 2009. The company now expects revenues to increase 5% on a sequential basis to $1.32 billion, up from the prior guidance of $1.25 billion.

Management stated that the increase in guidance reflects stronger than expected demand for products in Broadband and Enterprise Networking markets, much ahead of company’s expectations. According to the latest updates from Semiconductor Industry Association (SIA), demand indeed improved in the second half of 2009 and chip sales have been on a rise.

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