At a recent press release, NCR Corporation (NCR) named Richard Bravman as its chief marketing officer and vice president of corporate development. He will be reporting to NCR executive vice president, John Bruno.

In this position, Bravman will head departments such as business development, corporate communications and marketing, government relations and field marketing and will be also framing the business development strategy.

In terms of market share, NCR Corp has already been the global leader in self-service ATMs for several years. The company remains the largest supplier of ATM machines in North America while maintaining its leadership in other Asian and European markets. The company gained significant traction in the execution of its self-service strategy, expanding into new markets such as entertainment. This is expected to open up future avenues of growth for NCR. We believe that the inclusion of Mr. Bravman will further the prospects of the company and will help it to grab greater market share.

Bravman has sufficient experience to justify his current position. He has 26 years of experience in different companies. He joins NCR from Intelleflex Inc., where he was a president, chairman and CEO with overall general management responsibilities for the company’s operations and performance. Before that, Mr. Bravman worked for companies such as Coastal Ventures in 2004 and Symbol Technologies, where he joined in 1978 as its fifth employee.

The third quarter results of NCR were not encouraging, as the company generated revenue of $1.14 billion, a decline of 18.0% from $1.37 billion in the year-ago quarter. The company also witnessed revenue declines across all its geographic regions. Results were negatively impacted by the economic meltdown severely impacting the global financial services, retail and hospitality industries. So Mr. Bravman has to shoulder the responsibility of substantially increasing the business volume of the company, thereby helping in generating greater revenues.

Although the company expects to strengthen demand in the near future, we feel that will take time, as the financial institution and the retail industry players are resorting to aggressive cost control and delaying the adoption of any new technology.

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