Yesterday, Comcast Corp. (CMCSA) rolled out a nationwide on-demand, web-based service for subscribers to both its video programming and Internet access. Branded “Fancast XFinity TV,” this on-demand online service is basically a broadband video service that will enable pay-TV subscribers to watch premium cable programming online over broadband networks. Subscribers of Comcast can now watch several cable TV shows and movies over the Internet. Through Fancast, the company is desperately trying to arrest the flight of subscribers to rival TV providers or the Internet.

Comcast, the largest cable MSO (multiple system operator) in the U.S., has also become the first cable TV operator to offer cable content online at no additional charge. Comcast subscribers will be able to access any entertainment content developers’ library from his/her computer, notebook and mobile handset through an easy and quick authentication system that will link their pay-TV subscriptions to watch cable programming using a broadband connection.

Initially, Fancast will be available only to those who buy both Comcast’s TV and Internet services. Within six months, cable TV customers who subscribe to another Internet service provider will also have access. Comcast is making 12,000 hours of programming available from 27 cable and broadcast channels. Channels offered are HBO, Cinemax, Starz, A&E, History, CBS, BBC, E!, Style, G4, Hallmark, MGM Impact, Discovery, TLC, Animal Planet, Univision, Music Choice, C-SPAN, Travel Channel, Ovation TV, AMC, WE, IFC, Sundance, TNT, TBS and Mi Cine.

Comcast commands more than 25% share of the U.S. cable TV market. Nevertheless, in recent times, the broader entertainment, information and communications segment has become highly competitive. Competition arises from both within the industry as well as from large telecom operators. Cable MSO Time Warner Cable (TWC) and telecom giant Verizon Wireless (VZ) have also decided to start the trial run of their own version of TV Everywhere services.

Zacks Investment Research

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