This week, Sonoco Products Co. (SON ) announced the official launch of True Blue, a new umbrella brand for solutions and recycling services that have met stringent sustainability requirements. To qualify for the Sonoco True Blue program, the company says that a package must offer an advantage over the package it is intended to replace, either through the use of more sustainable materials or source reduction.

A package may also qualify if during the production process it uses less energy, water or raw material, or results in fewer carbon emissions. Through its True Blue brand, the company aims to be a one-stop shop for those customers who look for sustainable packaging solutions that reduce environmental impact.

Currently, shaped and round composite cans, blow-molded plastic containers, thermoformed packages, molded and extruded plastics products, ends and closures, printed flexible packaging, point-of-purchase displays and protective packaging are a part of the Sonoco True Blue brand. Sonoco has been ranked as one of the 100 greenest large companies in the United States in Newsweek’s inaugural Green Rankings, which evaluated the country’s 500 largest companies on their environmental performance, green policies and reputation.

The company has introduced a number of award-winning packaging innovations in the last two years. We believe that these products, along with further introduction of new products will provide strong long-term sales potential for Sonoco. The company aims to generate sales of $100–$150 million per annum through product innovations over the next five-year period.

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