(JCP) J. C. Penney Co. Inc Launches Sportswear Brand

Apparel retailer J. C. Penney Co. Inc. (JCP) recently launched an exclusive range of contemporary career sportswear brand for female professionals called “she said”.

The in-house brand features body conscious fits with signature pieces that enable customers to blend their professional and personal lives. With the launch of “she said”, JCPenney has further supplemented its portfolio of leading contemporary brands that include “Bisou Bisou”, “I Heart Ronson”, “Allen B.”, “Oxford & Regent”, and “Twelfth of Eleven”.

The company has affordably priced the “she said” clothing line, with skirts at $44, tops at $26-$44, pants at $44-$50, dresses at $44-$58 and jackets at $68-$85. The private-label brand is supported by print, direct mail, preprint and digital marketing efforts of the company. Currently, the brand is available at all the JCPenney stores, online at jcp.com and via catalog.

JCPenney operates 1,106 department stores across the U.S. and Puerto Rico. It offers a wide array of national, private and exclusive brands at innovative style and quality at affordable prices. With the introduction of “she said” brand, the company hopes to revive its sagging sales that has taken a beating due to the continued economic downturn.

Zacks Investment Research
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